Goin’ Off Safaris is now Australian Coastal Safaris after an extensive rebranding exercise to reflect the quality tourism products now offered by the experienced Port Lincoln tour operator. The new brand incorporates a completely redesigned website that includes a range of new and updated exclusive tours that cater to visitors to the region wanting something a little more upmarket and authentic.
David ‘Lunch’ Doudle, Managing Director, who has worked with local business and regional tourism marketing experts WOOF Media for many years as his marketing partner, set them the challenge of refreshing the Goin’ Off Safaris brand to reflect their new name and new direction to promote the Eyre Peninsula with a range of unique authentic tours and experiences.
“Goin’ Off Safaris has been running since 2005 and has largely gone from a sole-operator, part-time business to, what is today, a professional tour company that attracts visitors from all over the world. Since those early days, the region has changed dramatically from a tourism perspective and we’d like to think that we’ve contributed to that. We’ve always prided ourselves on doing things properly and professionally and I think that has held us in good stead with our clients.”
“Our aim of providing upmarket tours that are considered world-class experiences to match anything in Australia, or the world for that matter, needed to be reflected in our new name and our branding. The outstanding result is something we’re proud to showcase to our local, national and global markets.””
Australian Coastal Safaris worked closely with WOOF Media and their creative team of copywriters, designers and web specialists to create a stunning new brand and mobile-responsive website that answers any queries people have when contemplating a few days or more in Port Lincoln and the Lower Eyre Peninsula.
The website promotes Australian Coastal Safaris specialised product offerings including one, two and three-day tours, tours by theme that encompass the likes of birdwatching and photography, nature and wildlife, fishing, fresh and local seafood and wine, and the opportunity to tailor your own adventure with a bespoke tour. Clients can also book or enquire about any of their tours on the website.
The site also showcases Australian Coastal Safaris’ experienced staff and highlights the availability of their exclusive two-storey, absolute water-front beach house in which clients (especially families) can stay. The modern accommodation is self-contained, but full catering is also available if required.
A favourite local beach provides inspiration for the new Australian Coastal Safaris’ branding. The unique shapes of the land, cliffs, sand dunes, and background landscapes in the Eyre Peninsula, contrasts perfectly against the flowing lines of the ocean. It was also important the colours reflect sand, ocean colours, and an earth tone. The overall result is a graphic interpretation of stunning coastal Eyre Peninsula scenery, pristine waters, and a promise of an unforgettable experience.
For further information, please contact:
Managing Director, Australian Coastal Safaris
Phone +61 428 877 488
Tour Designer, Australian Coastal Safaris
Phone +61 472 682 490
or email firstname.lastname@example.org
Note to editors:
Direct links to the website and social media are listed below.
Australian Coastal Safaris